Who needs SEO?


Content planners and developers, writers and website developers need to know SEO. Building a website without a search engine optimization (SEO) strategy is like opening a storefront in the middle of nowhere. It won’t matter how shiny your salvaged pine floor or how artful the lighting. No one will know where you are or what you’re selling in there.

In five years of public relations work that extended into content development, digital communications and ad buying, no one ever asked me about their SEO ranking. Yet, our dependence, as citizens and consumers, on search has become so great that we Google (as a verb) even our most frequently accessed web sites over and over again.

SEO is an integral part of the communications and marketing mix. Any business owner, manager, communications professional or creative director needs to know it’s importance and essentially, what it is. If you are in business and have a website, you need an SEO strategy and your website developer, manager and content contributors or editors need to know what the strategy is.

If words like meta-tag and alt-text read like VCR instructions to you, hire people who know Search Engine Optimization (SEO).